Sonakshi Sinha is the new face of Fem Bleaches

On the occasion of 100th International Women's Day, Fem, the leading & most trusted beauty brand from the House of Dabur, announced the signing of Bollywood heartthrob Sonakshi Sinha as the new brand ambassador for the brand FEM.

The agreement was signed on Tuesday by Ms Sonakshi Sinha and Dabur India Ltd Chief Executive Officer Mr. Sunil Duggal. The first campaign for Fem bleaches featuring Ms Sinha will be launched shortly.

"Fem has been the pioneer in bleach category in India for more than two decades now and enjoys over 55% share of the bleach market. The brand Fem personifies attributes like Youthful, Contemporary, aspirational, confident & expertise. The face of the brand that lives up to these attributes is the cine celebrity Sonakshi Sinha, who clearly epitomizes Fem's personality. Sonakshi imparts mass appeal, youthfulness and a spirit of achievement to the brand," said Dabur India Ltd Executive Vice President-marketing (Personal Care) Mr. Vikas Mittal.

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