Aamir Khan is on a roll. After the runaway success of 3 Idiots, news is out that Bollywood superstar has signed up.
As the brand ambassador of UAE's Etisalat, India's latest telecom entrant. The deal was reportedly inked before the release of 3i at Rs 30-35 crore for a period of 3 years. Etisalat will follow Aamir's other endorsements - Coca Cola, Tata Sky and Samsung.
Etisalat has been the telecommunications service provider. In the UAE since 1976, while Etisalat DB Telecom India, previously.
Called Swan Telecom, is a new telco set up jointly by Etisalat and DB Realty, headquartered at Mumbai.