Even Bollywood doesn’t pass up a chance to underline how socially responsible it is.
Recently, Vipul Shah was to shoot Aishwarya Rai Bachchan’s entry sequence for Action Replay, which is a holi song.
He had visualised the song as an exotic affair with lots of water and colour in every frame.
In fact, Vipul had prepared visuals of the song with a specialised camera. But the preparations were later called off.
When the filmmaker realised they should not waste so much water, given that the city was facing a water crisis.
Vipul Shah was very forthcoming about his change of heart. “Yes it is true that we are not going ahead with the earlier planned water sequence in the holi song as we would have used at least 70-80 tankers of water for the three day shoot. It is an elaborate song with 500 extras and 150 dancers involved.
I was very excited about it but then realised the magnitude of the water scarcity the city is facing. Aishwarya also opined that we should not go ahead with the plan. Both of us were on the same page on this. We have now decided to shoot it in a different way. The entire visual of the song has been reworked - it will still be a holi song but without water. It will be completely dry.”
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