Genelia D'Souza has joined other contemporary Bolloywood starlets such as Deepika Padukone and Sonam Kapoor in endorsing a fairness cream.
Genelia has been signed up as brand ambassador for Garnier Light fairness cream. Unmindful of the fact that.
A fairness cream is scientific humbug that panders to racist insecurities and attitudes. The "Jaane Tu... Ya Jaane Na" star tweeted her glee at clinching the new endorsement.
"A lot of u alrdy hrd bout my new brand, while 4 dos of u who dnt, i'm d new brand ambassador 4garnier: )"
Clearly the money that comes with such endorsements matters to Genelia, just as it matters to Deepika, brand ambassador of Johnson & Johnson's new fairness cream Neutrogena Fine Fairness, John Abraham.
Who endorses Garnier Men fairness cream, Sonam Kapoor, the face of L'Oreal white perfect.
And Katrina Kaif who endorses Olay's skin whitening cream. To all these corporate lap dogs our message is: We are disappointed.
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