In less than a day of its online launch, the now chartbusting ‘Dil Garden Garden’ track from Balaji’s forthcoming sex-com ‘Kyaa Super Kool Hain Hum’, was trending nationwide on Twitter, and for a few hours, even worldwide.
The deliciously colorful video inspired by the Austin Power series, choreographed by Bosco-Caesar, lauded for its color and gusto, grabbed more than 3 Lac hits on Youtube in just two days.
According to the report dated 15th June by leading film-tracking company, Foresight, since the launch of ‘Dil Garden Garden’, the Spontaneous Recall of the film jumped dramatically by 78.9% over the previous week’s statistics while the people who definitely plan to watch the film jumped 32.1% from the earlier week. There was a jump of 58. 8% in the people who definitely plan to watch the film in its opening weekend.
Director-Producer Karan Johar’s tweet, “Crazy... whacky and superkool song from Kyaa superkool hain hum!!!! KSKHH.... watch it!!! It’s loads of fun!!!!” was echoed by a wide cross-section of the industry and countrywide fans.
Its lyricist Mayur Puri attributed the success of the track to its composers Sachin and Jigar who stumbled upon the popular phrase in a Ludhiana dhaba when they heard a man praising the lassi by saying, “Dil Garden Garden Ho Gaya”.
The funky Vishal (of Vishal-Shekhar), who has sung the uber-kool track, has been inundated with messages from fans, DJs and show organizers ever since the launch. “People seem to have gone nuts about it, and some, because of it, ” he laughs. “Always good to be a part of a big hit!”
Music magnate Bhushan Kumar said, “We are thrilled to have received such a fabulous response to the song. It has been picking up at phenomenal speed and we look forward to releasing the rest of the album at the soonest. ”
The success of the track was best summed up by Anupam Kher in his tweet: “Jai Ho!”
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