In a "they-got-paid-to-do-this?" kind of project, the research center of Consumer Reports surveyed 1008 women 18 years and older to ask them intimate questions about their intimate apparel. The results were published in ShopSmart magazine. Intimate findings about intimate apparel:
- Almost half of women (47 percent) say they feel sexier and more confident wearing a nice or special pair of panties. "The first thing we put on in the morning does make a difference in our day," Freeman says.
- 27 percent say their mood is affected by wearing an ill-fitting or unattractive pair of undies.
- On average, a woman has 21 pairs of underwear--enough for three weeks. Why? Less frequent laundry!
- 10 percent of women own 35 or more pairs of panties.
- 65 percent of women buy neutral colors, with white being the most popular, followed by black and beige.
- Overall, 46 percent of women say briefs are the style they wear the most often. But women ages 18 to 34 are more likely to wear a bikini style.
- 56 percent of women fold their panties, while 27 percent just toss them in the drawer.
- One in 10 women admit that they will venture out of the house without underwear.
- Half of women have complaints about the way their underwear fits, with "wedgies" (30 percent) topping that list, followed by "doesn't lay flat under clothes" (19 percent) and "not enough coverage in the rear" (14 percent).
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